Hello,
we are
An experienced team of strategists and creatives. Born digital, at home in every medium. Builders and entrepreneurs ourselves – not just marketing talkers. We create strategies, brands, communications, and digital products people love: always with a clear match-plan and drive towards the goal. We play Champions League, but embrace second-division vibes:
We are here for the game, real challenges and emotions.
Not for money and fame.
OUR
PLAY
GROUND
We help other teams unlock the full potential of their brands and build new ventures. From sprints to hands-on projects across strategy, design, marketing, and tech. With hinterland.camp we’re on the pitch ourselves – proving that money doesn’t score goals: without media spend, we reach more than a million Instagram accounts every year through content, culture and collaboration marketing.
Never trust those who’ve never built anything on their own.
They might have two left feet.
AUDI AG
VORSPRUNG. POWERED
BY BRAND STRATEGY
AND MANAGEMENT.
Since 2013, we have been supporting the Makers of Vorsprung in strategic brand management, marketing, sales, and transformation in the age of e-mobility and digitalization. Together, we create pioneering ideas and match plans and put them on the road. From strategies and narratives to 360° campaign plannings to digital, retail and experiential marketing formats. What a blast to play alongside such an amazing brand and team. Forza!
Strategy Brand & Culture Narrative
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Employer Branding Strategy, website, campaign and shooting
Exhibition Design Concept, event branding, design, interactive exhibits
Brand Book Concept, design, brand narrative, editorial and shooting
HINTERLAND CAMP
TAUNUS, NOT THAILAND!
THE ’AIRBNB’ FOR OUTDOOR LOVERS.
Why travel far when beautiful nature is so close-by? That’s what we asked ourselves back in 2020. To make travelling sustainable and a true adventure again – we set out to tame “wild camping” and built hinterland.camp as an agency spin-off: the leading platform, app and community for a new generation of outdoor lovers with thousands of secluded camps and cabins in 14 European countries, 250K monthly active users and the first ever AI-travel companion. Howdy!
Startup Building From business idea to platform launch in just 4 weeks (MVP)
Strategic Collaboration With the makers of the legendary VW California Family
Brand & Platform Development Naming, CI/CD, service design, UX/UI and implementation
Social Media Content creation and community marketing
SÜDTIROL ALTO ADIGE
SÜDTIROL® PIONEERING place branding SINCE 2004
Back in 2004, we supported South Tyrol in building the first holistic place brand in Europe – uniting tourism, quality products and regional identity under one powerful umbrella. Since then, we’ve had the privilege of working with multiple brands within the region and beyond. With the summit-chasers of this autonomous region in Northern Italy, we share big ambitions, free spirit, and a green-innovation mindset: mare e monti! That’s the way, we like it!
Umbrella Brand Strategy, design and implementation with more than 100 different stakeholders and design facelift in 2018
Quality Products Brand implementation and adaption for the culinary sectors and specialties: quality made in South Tyrol
City Branding New brand strategy and design for the city of Merano – a progressive take on the umbrella brand design
Destination Brands Strategy and rebranding of regions such as Lago di Resia, Naturno and more
THE TEAM
Experienced strategists, creatives, builders and entrepreneurs.
Marcus Oltmanns is CEO and head strategist. Imke Jurok, Lesley-Ann Jahn and Oliver Raatz are our creative playmakers. Paul Straßer blends strategy talent with solid project management skills. What unites us is our love for the game, drive towards the goal, and a unique team spirit – on and off the pitch.
Players win games. Teams win championships.
#1
WHY ARE YOU HERE?
Every strong brand has a reason to exist – the »Why«, as Simon Sinek puts it. Not just a mission statement. Not just a tagline. A deep purpose that inspires, guides, and connects. We help brands uncover their »Why« and turn it into a powerful and coherent strategy and narrative — one that defines your brand and identity, shapes your culture and drives your business forward.
Let’s define your »Why« and turn it into new momentum.
#2
FORZA DIGITAL!
Today, digital is the number #1 marketing channel and business driver in almost every industry. The future belongs to brands that own the digital game in their field. To those, people choose to engage with. We are born digital. We don’t just market, we build. Platforms, apps, ecosystems and new ventures! Proof? hinterland.camp. Built from scratch and launched in just four weeks.
Let’s take over the internet. Together.
#3
CULTURE? RELEVANT.
Strong brands are deeply rooted in culture. They contribute, connect and co-create with cultural pioneers and like-minded movers and shakers. How to get there? Through shared values, a mindset of openness and collaboration, and by unlocking the full power of social media, content and culture marketing to build vibrant and highly-engaged communities.
Let’s land your brand in culture.
#4
DESIGN RULES!
Design is identity. It speaks to who you are and aspire to be. It’s the most emotional brand and sales driver in many industries. In digital, it’s what makes the difference between products people love or hate. Moreover, design (thinking) is a powerful tool in strategy development. That’s why we nurture the interplay between strategists and creatives – “Doppelpass” is where the magic happens!
Let’s shape what’s next and win people’s hearts.
#5
EMOTIONAL KLARTEXT.
Today's consumers are done with hollow marketing talk and blabla. We stand for «Emotional Klartext«. Stories that resonate, spark imagination, get quoted, shared, and inspire action. What does it take? Actionable customer insights, a powerful narrative and communication strategy, and the courage to create truly iconic campaigns and content moments.
Let’s cut the noise. Together.
Say hi…
Got an idea? A challenge? Or just curious to meet the team?
Drop us a line or swing by. You’ll find us in the Schanzenviertel, around the campfire in the Hinterland, or at the FC St. Pauli stadium on match days.
And yes — we’ve got VIP tickets for business talks with atmosphere ;)
Allez, allez!